It started six years ago as a simple idea.

THE LONDON i is an annual eyewear showcase created as a space for the industry to meet in a real way. It isn’t about rows of stands or formal sales pitches. It’s about taking time, showing respect, and learning from each other. Agents, brands, and independent opticians leave having exchanged ideas, built connections, and found new ways to collaborate.

The first gathering was small with just five brands in a shared space, talking, sharing ideas, and getting to know each other. From those early conversations, relationships grew, networks formed, and the event began to take shape. Today, around twenty carefully selected brands come together in an environment designed for conversation.